The TENOTWO Story

A Global Vision and A Bold Identity

From Global Runways to a Personal Calling, TENOTWO is born from a desire to do more than just dress women—it is a mission to make every woman feel undeniably gorgeous. Our story begins with our founder, the visionary designer Nirmala Joseph, whose career was forged across the world's most competitive fashion capitals.

Guided by her lifelong belief, “I never wanted to fit in, I wanted to stand out,” Nirmala spent years designing for top international brands and gaining a global perspective on what women truly seek: clothing that is both luxurious and liberating.

Our Philosophy: Confidence and Conscious Craft

At TENOTWO, we reject the idea that fashion must be hurried, excessive, or wasteful. We believe clothing is an act of self-expression — a quiet yet powerful conversation you have with the world before you even speak. Our signature style celebrates bold colour, striking silhouettes, and the structural beauty of Indo-Western design — inviting women to express their individuality with confidence and grace.

Equally important is how we create. At TENOTWO, we choose intention over urgency. Each piece is thoughtfully handcrafted and cut only after an order is placed, allowing for personalised fits while minimising unnecessary waste and overproduction. This considered approach reflects our commitment to the principles of slow fashion — from limited production runs to mindful craftsmanship that honours time and detail.

While some of our current fabrics include polyester blends, we are consciously taking steps toward more sustainable alternatives and responsible sourcing. We see sustainability not as a destination, but as a journey of continuous learning, improvement, and transparency.

Slow fashion for us is not a trend; it is a promise — a devotion to time, detail, and respect. Respect for the artisans whose hands bring each garment to life, for the craft that carries generations of skill, and for the women who wear TENOTWO with confidence, individuality, and fearless grace.

Welcome to TENOTWO. Make your move.